WPP’s Onefluence selected by L’Oréal Canada for Influencer Marketing mandate
TORONTO, [May 22, 2024] — WPP’s Onefluence has been selected by L’Oréal Canada as its Influencer Marketing partner of record following a competitive review process. This new partnership with L’Oréal Canada represents an expanded partnership between the Onefluence team and L’Oréal, who currently work together in the UK, Germany, Italy, Greece, Romania, Indonesia and the Philippines.
Created for L’Oreal, WPP’s Onefluence will provide an elevated approach to influencer marketing to meet L’Oréal Canada’s unique needs and audience scale across its portfolio of brands, providing a deep understanding of the social media landscape, with a focus on creating trends rather than following them.
WPP’s Onefluence offers a full-service network that boasts the most sophisticated Influencer Marketing expertise, providing strategic, creative, content, and influencer management needs at a global scale. In Canada, WPP’s Onefluence will be represented by teams from award-winning agencies Ogilvy PR and Hill & Knowlton.
Marc Dicko, Vice-President and Chief Digital and Marketing Officer at L’Oréal Canada, said: "Innovation is at the heart of everything we do at L'Oréal. We're excited to be working with WPP Onefluence, a uniquely collaborative partner who shares our passion for pushing boundaries and exploring new possibilities in the world of beauty and advocacy.”
Arthur Fleischmann, Country Manager, WPP in Canada, said: “WPP and L’Oréal already share a strong working relationship in several markets worldwide, and we’re thrilled to add Canada to that list. L’Oréal is a brand that continues to push the boundaries of today’s beauty industry, and we look forward to innovating together to deliver industry-leading work in the Canadian market through our shared values of passion, entrepreneurship, excellence, and responsibility.”
Further information
Alex Davis-Isaac, WPP | Alex.DavisIsaac@wpp.com
Isabelle Randez, L’Oréal Canada | Isabelle.randez@loreal.com
About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.
About L’Oréal Canada
L'Oréal Canada is a subsidiary of the L'Oréal Group, the world's leading beauty company, managing 40 iconic beauty brands. Celebrating its 65th anniversary in 2023, the Canadian subsidiary includes a head office, plant and distribution center in Montreal, and employs over 1,450 people from 70 different nationalities. Its products are available in all distribution channels, including hair salons, department stores, supermarkets, pharmacies, medi-spas and e-commerce. Its sense of purpose, to create beauty that moves the world, defines its vision of beauty that is inclusive, ethical, generous and responsible. With ambitious social and environmental commitments set out in the L'Oréal for the Future program, the subsidiary also actively supports L'Oréal Foundation programs such as L'Oréal-UNESCO For Women in Science. For more information, visit www.loreal.ca.