Case Study
Circa Group
Changing chemistry for good™
- Year2021
- SectorTechnology, Energy & Industrials
- OfficeOslo
In 2021, we assisted Circa Group in their Euronext Growth stock market debut. Later, we also developed their purpose, brand story, visual identity, and a new website in collaboration with our London office.
Circa is a large-scale producer of a platform molecule that enables the production of safer, more sustainable, and valuable bio-based chemicals used across various industries. These chemicals can replace toxic chemicals in several products.
Circa Group wanted a new visual identity and a more explicit brand narrative that explains who they are, what they do, and the change they aspire to bring to the world. Additionally, they aimed for a stronger, more professional, and global visual identity.
In crafting the brand narrative, we focused on defining Circa's ultimate purpose. We quickly realized the potential 'game-changer' Circa could become in the vast petroleum industry. This led us to the tagline, 'Circa is changing chemistry for good,' which is now trademarked in all the countries where Circa operates.
Together, we've helped Circa become more distinct, comprehensible, and captivating.
